Pay-per-click management is a Search Engine Marketing service we provide for our clients. This service is geared towards clients wanting to target a specific audience. PPC marketing, especially through Google Ads, can be highly beneficial when done correctly. However, simply paying for clicks is not enough. Campaign management is the key to truly reaping the benefits of pay-per-click marketing. This is where we come in. Our experienced team skillfully manages campaigns to provide a competitive edge. This boosts visibility and rankings and creates a return on investment, even in a highly competitive environment.
How Does Pay Per Click Work?
Pay Per Click Ad Placement
Our Pay Per Click Management Process
Our approach to the pay-per-click marketing management process, much like our approach to any service we provide, begins with getting to know our clients and their needs. This helps us identify the services they provide and the message they would like to convey to their existing and potential customers.
As part of our campaign management process, we also work closely with our clients to set a monthly ad budget. To ensure a competitive campaign, we research what the competition is spending. We understand each client has a unique budget. While we strive to stay within that budget, we also make recommendations based on our research if we feel the budget may be too low to be competitive.
Next, we create an ad structure incorporating the goals set forth in the initial discovery meeting. We then run each ad, monitoring each one and making the necessary adjustments to increase reach and targeting. At the conclusion of each month, we review the data and analytics with our clients to see how well each ad performed. These insights, along with our clients’ input, help us make the necessary adjustments to provide quality ads that create the highest return on investment.